Xiaohongshu tests standalone app for users to build and share AI agents

Xiaohongshu, a Chinese social platform, is testing a standalone app called Dada that allows users to create and share AI agents based on their expertise. The app covers various tasks such as design, job hunting, and studying, and users can interact with these agents through text and images. Dada also enables users to share agents in group chats and invite others through WeChat.

This development matters for social commerce as it enables creators to turn their advice and expertise into interactive tools that can provide personalized support to users. By leveraging AI agents, Xiaohongshu is expanding its capabilities beyond traditional social media features, potentially creating new opportunities for creators to monetize their expertise and for users to discover and engage with relevant content.