Xinhua Silk Road: Popular AI animated series explores Guangxi's maritime heritage, revitalizes local literature

A popular AI animated series, Cang Hai Gui Xu, premiered on August 6 on China's micro-drama platform Hongguo and social media platform Douyin, exploring Guangxi's maritime heritage and revitalizing local literature. The series is the first of its kind to use AI animation and has drawn significant attention on the platforms.

The series' success matters for social commerce as it demonstrates the potential for innovative content to drive engagement and interest in local culture and heritage. By leveraging AI animation and social media platforms, creators can reach a wider audience and promote local literature, contributing to the growth of the creator economy and social commerce in China.