You can now doodle on photos sent to you on Instagram

Instagram has introduced a new feature that allows users to doodle on photos sent to them through the platform. This update enables users to be more creative and interactive when responding to messages. The feature is available for all users, and it can be accessed when viewing a photo in the Instagram messaging system.

This new feature matters for social commerce because it enhances user engagement and interaction on the platform. By allowing users to doodle on photos, Instagram is providing a more personal and creative way for users to communicate, which can lead to increased user retention and interaction. This can be beneficial for businesses and creators who use Instagram as a platform to connect with their audience and promote their products or services.