YouTube allows in-video product sale for viewers in KSA, UAE and Egypt

YouTube has introduced a new feature allowing viewers in the Kingdom of Saudi Arabia, the United Arab Emirates, and Egypt to purchase products directly from videos. This in-video product sale feature enables creators to tag products in their videos, making it easier for viewers to buy products they see and like.

This development is significant for social commerce as it provides creators with an additional revenue stream and enhances the shopping experience for viewers. By allowing seamless purchases from videos, YouTube is bridging the gap between content and commerce, making it a more attractive platform for both creators and brands.