
YouTube has announced new AI and shopping tools for creators, aiming to enhance their experience and provide more opportunities for monetization. The new tools will allow creators to tag products directly in their videos, making it easier for viewers to purchase products they see.
This update matters for social commerce as it will enable creators to earn commissions from sales generated through their videos, and also provide brands with more opportunities to partner with popular creators. The new AI-powered tools will also help creators to better understand their audience and create more engaging content.
The Social Commerce Daily Digest
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