YouTube brings Amazon, AJIO, Meesho and more to its shopping affiliate programme | Technology News (HT Tech)

YouTube has expanded its shopping affiliate programme to include popular e-commerce platforms such as Amazon, AJIO, and Meesho, allowing users to shop from their favorite brands directly from the video platform. This move is expected to enhance the shopping experience for YouTube users in the country.

The integration of these e-commerce platforms into YouTube's shopping affiliate programme is significant for social commerce as it enables creators to earn commissions by promoting products from these brands, increasing their monetization opportunities. This development also highlights the growing importance of video commerce and the role of social media platforms in shaping the online shopping landscape.