YouTube brings in-video shopping to Saudi Arabia, UAE and Egypt

YouTube has introduced in-video shopping to Saudi Arabia, UAE, and Egypt, allowing viewers to purchase products directly from videos. This feature enables creators to tag products in their videos, making it easier for audiences to buy products they see.

The introduction of in-video shopping in these countries is expected to boost social commerce in the region. It provides creators with new opportunities to earn money and helps brands reach their target audience more effectively, making it a significant development in the social commerce landscape.