YouTube calls on the court of BookTubers (including Haley Pham) to celebrate the latest ACOTAR release

YouTube has partnered with popular BookTubers, including Haley Pham, to celebrate the latest release of ACOTAR. This collaboration aims to bring together book enthusiasts and creators to discuss the new release and share their thoughts on the series. The partnership highlights the growing influence of social media platforms in the book industry.

This partnership matters for social commerce as it showcases the potential of influencer marketing and creator-led commerce in the book industry. By collaborating with popular BookTubers, YouTube can increase engagement and drive sales of the book, demonstrating the power of social media in driving commerce. The partnership also highlights the importance of social media platforms in discovering new books and authors.