YouTube country MD Gunjan Soni on shorts vs long-form: What works best for creators? | TechPulse

YouTube's country MD Gunjan Soni has shared insights on the effectiveness of shorts versus long-form content for creators on the platform. According to Soni, both formats have their own strengths and can be leveraged by creators to achieve their goals.

The debate between shorts and long-form content is crucial for social commerce as it directly impacts how creators produce and monetize their content. Understanding what works best for creators can help them optimize their content strategy, increase engagement, and ultimately drive sales and revenue through social commerce platforms.