YouTube creator economy contributed Rs 18,000 crore to India’s GDP in 2025: Report

A recent report has revealed that the YouTube creator economy contributed Rs 18,000 crore to India's GDP in 2025, highlighting the significant impact of online content creators on the country's economy. This figure demonstrates the growing importance of the digital creator economy in India, with YouTube being a major platform for creators to monetize their content.

The report's findings have significant implications for social commerce, as they underscore the potential for online creators to drive economic growth and influence consumer behavior. As the creator economy continues to expand, it is likely to play an increasingly important role in shaping India's digital commerce landscape, with platforms like YouTube serving as key conduits for creator-led commerce and social shopping.