YouTube is cutting the reach of reposted Shorts. Here’s what creators need to change

YouTube is making changes to its algorithm, specifically cutting the reach of reposted Shorts, which will impact creators who rely on this feature to increase their content's visibility. This change is expected to affect creators' engagement and viewership, prompting them to adapt their content strategies.

The move matters for social commerce as it may influence how creators monetize their content and engage with their audience. With reduced reach for reposted Shorts, creators may need to focus on producing original content or explore alternative platforms to maintain their online presence and commerce opportunities.