YouTube eclipses TV to become the top news source in the U.S.

A report by Syracuse University's Center for the Creator Economy found that YouTube has become the top news source in the U.S., with Americans relying on it more often than traditional TV. The report was based on a survey of 1,001 Americans and is part of the center's first-ever Industry Flash Report.

This shift in news consumption habits has significant implications for social commerce, as it suggests that online platforms like YouTube are increasingly influential in shaping public opinion and behavior. As a result, businesses and marketers may need to adapt their strategies to reach audiences on these platforms, using tactics like shoppable video and affiliate marketing to connect with customers and drive sales.