YouTube is expanding shopping affiliate program in India with Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ

YouTube is expanding its shopping affiliate program in India, partnering with major e-commerce platforms such as Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ. This move allows creators to earn commissions by promoting products from these platforms and including affiliate links in their YouTube videos or video descriptions.

The expansion of YouTube's shopping affiliate program in India is significant for social commerce as it enables creators to monetize their content more effectively and provides viewers with a seamless shopping experience. This development is expected to boost the growth of social commerce in India, where e-commerce is already on the rise, and could potentially lead to increased adoption of shoppable videos and affiliate marketing strategies.