YouTube expands Shopping affiliate programme in India with Amazon, AJIO, Meesho and more

YouTube has expanded its Shopping affiliate programme in India, partnering with major e-commerce players such as Amazon, AJIO, and Meesho. This move allows creators to earn commissions by promoting products from these brands and enables viewers to purchase products directly from YouTube videos.

The expansion of YouTube's Shopping affiliate programme in India is significant for social commerce as it provides creators with new monetization opportunities and enhances the overall shopping experience for viewers. This development is expected to boost the growth of social commerce in India, where YouTube has a large user base and e-commerce is becoming increasingly popular.