YouTube expands shopping affiliate programme in India with Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ

YouTube has expanded its shopping affiliate programme in India, partnering with major e-commerce platforms such as Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ. This move allows YouTube creators to earn commissions by promoting products from these platforms and including affiliate links in their videos or video descriptions.

The expansion of YouTube's shopping affiliate programme in India is significant for social commerce as it enables creators to monetize their content more effectively and provides viewers with a seamless shopping experience. This integration is likely to increase the adoption of social commerce in India, where e-commerce is already growing rapidly, and could set a precedent for similar programmes in other countries.