YouTube expands shopping affiliate programme in India with Amazon, AJIO, Meesho, Snapdeal and Tata CLiQ

YouTube has expanded its shopping affiliate programme in India, partnering with major e-commerce platforms such as Amazon, AJIO, Meesho, Snapdeal, and Tata CLiQ. This move allows creators to earn commissions by promoting products from these platforms and including affiliate links in their YouTube videos or video descriptions.

The expansion of YouTube's shopping affiliate programme in India is significant for social commerce as it provides creators with more opportunities to monetize their content and promotes the discovery and purchase of products directly from the platform. This development highlights the growing importance of affiliate marketing and social commerce in the Indian market.