YouTube expands shopping affiliate programme to Amazon, AJIO, Meesho, Tata CLiQ and more in India

YouTube has expanded its shopping affiliate programme to several e-commerce platforms in India, including Amazon, AJIO, Meesho, and Tata CLiQ. This move allows creators to earn commissions by promoting products from these platforms and sharing affiliate links with their audience.

The expansion of YouTube's shopping affiliate programme is significant for social commerce in India, as it provides creators with more opportunities to monetize their content and promotes the growth of e-commerce in the country. This development is likely to increase the adoption of social commerce and influencer marketing in India, driving sales and revenue for both creators and e-commerce platforms.