YouTube expands shopping affiliate programme to Amazon, AJIO, Meesho, Tata CLiQ and more in India

YouTube has expanded its shopping affiliate programme to several major e-commerce platforms in India, including Amazon, AJIO, Meesho, and Tata CLiQ. This move allows creators to earn commissions by promoting products from these platforms in their YouTube videos and stories.

The expansion of YouTube's shopping affiliate programme is significant for social commerce in India, as it enables creators to monetize their content more effectively and provides users with a seamless shopping experience. This development is likely to boost the growth of social commerce in the country, making it easier for consumers to discover and purchase products from their favorite creators.