YouTube expands Shopping affiliate programme in India with Amazon, AJIO and Meesho integration: Here's...

YouTube has expanded its Shopping affiliate programme in India, integrating with major e-commerce platforms Amazon, AJIO, and Meesho. This move allows creators to earn commissions by promoting products from these platforms directly within YouTube videos and live streams.

The expansion of YouTube's Shopping affiliate programme in India matters significantly for social commerce as it enables creators to monetize their content more effectively and provides viewers with a seamless shopping experience. This integration is expected to boost the growth of social commerce in the region, making it easier for consumers to discover and purchase products directly from their favorite creators and platforms.