YouTube expands shopping affiliate programme in India

YouTube has expanded its shopping affiliate programme in India, allowing creators to earn commissions by promoting products from various brands and businesses. This move is expected to boost the e-commerce industry in the country and provide new monetization opportunities for content creators on the platform.

The expansion of YouTube's shopping affiliate programme in India is significant for social commerce as it enables creators to tap into the growing e-commerce market and increase their earnings. This development also highlights the importance of affiliate marketing and shoppable content in the country's digital landscape, paving the way for more innovative and interactive shopping experiences.