YouTube expands shopping affiliate programme in India, adds Amazon and more retailers

YouTube has expanded its shopping affiliate programme in India, adding Amazon and more retailers to the platform. This move allows creators to earn commissions by promoting products from these retailers in their YouTube videos and stories.

The expansion of YouTube's shopping affiliate programme in India is significant for social commerce as it provides creators with more opportunities to monetize their content and connects consumers with a wider range of products. This development is expected to boost the growth of social commerce in the region, making it easier for users to discover and purchase products from their favorite creators.