YouTube expands shopping play in India, adds Amazon, Meesho

YouTube has expanded its shopping features in India by adding Amazon and Meesho as partners, allowing users to purchase products directly from the platform. This move is part of YouTube's efforts to enhance its e-commerce capabilities and provide a more seamless shopping experience for its users in India.

The integration of Amazon and Meesho on YouTube is significant for social commerce as it enables creators to tag products from these platforms in their videos, making it easier for viewers to purchase products they see in videos. This development is expected to boost sales for creators and brands, and further establish YouTube as a major player in India's growing social commerce market.