YouTube expands its 'Watch With' feature from live streams to all YouTube videos, and is also testing live automatic dubbing.

YouTube has expanded its 'Watch With' feature from live streams to all YouTube videos, allowing users to watch videos together in real-time. The feature enables users to interact with each other while watching the same video, creating a more social and engaging experience. Additionally, YouTube is testing live automatic dubbing, which could enhance the platform's accessibility and appeal to a broader audience.

This update matters for social commerce as it enhances the interactive and immersive experience on YouTube, potentially increasing user engagement and time spent on the platform. The 'Watch With' feature and live automatic dubbing could also create new opportunities for creators to connect with their audiences, promote products, and drive sales. As social commerce continues to grow, these features could contribute to YouTube's role in the space.