YouTube expands its 'Watch With' feature from live streams to all YouTube videos, and is also testing live automatic dubbing.

YouTube has announced the expansion of its 'Watch With' feature from live streams to all YouTube videos, allowing users to watch and interact with friends in real-time. Additionally, the platform is testing live automatic dubbing, which could enhance the viewing experience for users worldwide.

This development is significant for social commerce as it enables more interactive and engaging experiences for users, potentially increasing the time spent on the platform and encouraging more creators to produce content. The expansion of 'Watch With' and live automatic dubbing could also lead to new opportunities for social shopping, influencer marketing, and e-commerce integrations on YouTube.