YouTube is eyeing Spotify and Audible's audiobook listeners

YouTube is reportedly planning to expand its offerings to include audiobooks, which could potentially challenge the dominance of existing players like Spotify and Audible in the audiobook market. This move would allow YouTube to tap into the growing demand for audio content and provide creators with new opportunities to monetize their work.

The expansion into audiobooks matters for social commerce as it could lead to new formats for creator-led commerce, such as shoppable audiobooks or audio-based product recommendations. This could also create new revenue streams for creators and increase engagement on the platform, further solidifying YouTube's position in the social commerce landscape.