YouTube India CPMs could rise as connected TV advertising grows | Gunjan Soni | Tech Pulse
IndiaSocial CommerceShoppable VideoConnected TVSocial CommerceThe Economic Times · September 29, 2026 at 1:52 PM
YouTube India's CPMs could rise due to the growth of connected TV advertising, according to Gunjan Soni. This development is expected to impact the advertising landscape in India, with potential benefits for content creators and advertisers alike.
The growth of connected TV advertising in India matters for social commerce as it indicates a shift towards more immersive and interactive advertising experiences. As connected TV advertising grows, it may lead to increased demand for shoppable video content and live commerce, benefiting social commerce platforms and creators.