YouTube India CPMs could rise as connected TV advertising grows | Gunjan Soni | Tech Pulse

YouTube India's CPMs (cost per thousand impressions) are expected to rise as connected TV advertising grows, according to Gunjan Soni. This growth is anticipated to have a significant impact on the Indian digital advertising landscape. YouTube has been expanding its reach and offerings in India, and the increase in connected TV advertising is likely to further boost its revenue.

The rise of connected TV advertising in India matters for social commerce as it indicates a shift in consumer behavior and preferences. As more Indians consume content on connected TVs, advertisers are likely to follow, leading to increased investment in digital advertising. This, in turn, could lead to more opportunities for social commerce and influencer marketing in the country, making it an exciting space to watch for brands and creators alike.