YouTube India’s creative ecosystem contributed over ₹18,000 crore to GDP in 2025

IndiaCreator EconomySocial CommerceCreator EconomyDigital MonetizationLivemint · September 29, 2026 at 4:38 PM
YouTube India’s creative ecosystem contributed over ₹18,000 crore to GDP in 2025

YouTube India's creative ecosystem contributed significantly to the country's GDP, with estimates suggesting a contribution of over ₹18,000 crore in 2025. This substantial economic impact is attributed to the vast and diverse community of creators on the platform, who produce a wide range of content that attracts large audiences.

The economic contribution of YouTube India's creative ecosystem matters greatly for social commerce, as it underscores the potential for online platforms to drive economic growth and create new opportunities for creators and businesses alike. This development highlights the importance of social media in shaping the future of commerce and the need for companies to invest in social commerce strategies to remain competitive.

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