YouTube India’s creative ecosystem contributed over ₹18,000 crore to GDP in 2025

IndiaCreator EconomyCreator EconomySocial CommerceMonetizationLivemint · September 29, 2026 at 4:38 PM
YouTube India’s creative ecosystem contributed over ₹18,000 crore to GDP in 2025

YouTube's creative ecosystem in India contributed over ₹18,000 crore to the country's GDP in 2025, supporting more than 960,000 full-time equivalent jobs. The creator community has expanded significantly, with 73% of creators relying on YouTube for income.

This growth matters for social commerce as it highlights the potential for creators to earn a living through online platforms, driving the creator economy forward. The implementation of safeguards for younger audiences also ensures a safer and more sustainable environment for social commerce to thrive.

The Social Commerce Daily Digest

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