YouTube inks affiliate deal with AliExpress

YouTube has signed an affiliate deal with AliExpress, a popular online retail service. This partnership will allow YouTube creators to earn commissions by promoting AliExpress products in their videos. The deal is expected to open up new monetization opportunities for YouTube creators and expand AliExpress's reach to a broader audience.

This deal matters for social commerce as it enables creators to seamlessly integrate shopping into their content, making it easier for viewers to purchase products they see in videos. The partnership also highlights the growing importance of affiliate marketing and shoppable content in the social commerce space. As social platforms continue to evolve, we can expect to see more innovative ways for creators to earn money and for brands to reach their target audiences.