YouTube inks affiliate deal with AliExpress

YouTube has partnered with AliExpress, a popular e-commerce platform, to launch an affiliate program. This deal allows YouTubers to earn commissions by promoting AliExpress products in their videos. The partnership is expected to open up new monetization opportunities for content creators on the platform.

This partnership matters for social commerce as it enables creators to leverage their influence and earn revenue through affiliate marketing. The deal also highlights the growing importance of social media platforms in e-commerce, as they continue to bridge the gap between content and commerce. With this partnership, YouTube and AliExpress are poised to capitalize on the rising trend of shoppable video content.