YouTube — Instagram goes from short-form to 90-minute videos

Instagram has announced a new feature that allows users to post videos up to 90 minutes long, moving away from its traditional short-form video format. This change is seen as a response to the growing popularity of YouTube and other long-form video platforms. The new feature is expected to attract more creators to the platform and provide users with a wider range of content options.

This development matters for social commerce as it provides more opportunities for creators to produce in-depth content, such as product reviews, tutorials, and demonstrations, which can help drive sales and increase brand engagement. The longer video format also allows for more detailed storytelling and product showcases, making it easier for consumers to make informed purchasing decisions. As a result, businesses and marketers may need to adjust their social media strategies to take advantage of this new feature.