YouTube launches Shopping affiliate programme in UAE, Saudi Arabia and Egypt with Amazon partnership

YouTube has launched its Shopping affiliate programme in the UAE, Saudi Arabia, and Egypt, marking a significant expansion of its e-commerce capabilities in the region. The programme is launched in partnership with Amazon, allowing creators to earn commissions by promoting products from Amazon's catalog.

This development is crucial for social commerce as it enables creators to monetize their content more effectively and provides consumers with a seamless shopping experience. The partnership between YouTube and Amazon also highlights the growing importance of collaborations between social media platforms and e-commerce giants in driving social commerce growth.