YouTube launches Shopping affiliate programme in UAE, Saudi Arabia and Egypt

YouTube has launched its Shopping affiliate programme in the UAE, Saudi Arabia, and Egypt, allowing creators to earn commissions by promoting products from various brands. This move is expected to boost the e-commerce industry in these countries, providing creators with new revenue streams and brands with increased exposure.

The launch of YouTube's Shopping affiliate programme in these countries matters for social commerce as it enables creators to monetize their content more effectively, while also providing brands with a new channel to reach their target audiences. This development is likely to drive growth in the regional e-commerce market, as well as increase the adoption of social commerce platforms.