YouTube news viewing passed 35 billion hours in 2025, 12 billion on TVs

According to a report from PPC Land, YouTube news viewing has surpassed 35 billion hours in 2025, with 12 billion of those hours coming from TVs. This milestone indicates a significant increase in news consumption on the platform, particularly on television sets.

This trend is important for social commerce as it highlights the growing importance of video content in shaping consumer behavior and influencing purchasing decisions. As more people turn to YouTube for news, brands and creators may need to adapt their strategies to reach their target audiences effectively, potentially leveraging YouTube's vast reach and engagement to drive sales and revenue.