
Airtel prepaid users in India can now access YouTube Premium for free with a Rs 200 pack, as announced in a recent update. This move is expected to boost the popularity of YouTube Premium among Airtel users, offering them ad-free videos, exclusive content, and offline playback.
This partnership between Airtel and YouTube is significant for social commerce as it provides users with more incentives to engage with YouTube content, potentially increasing the platform's advertising revenue and creator earnings. The free YouTube Premium offer may also drive more Airtel users to subscribe to the service, contributing to the growth of India's digital entertainment market.
The Social Commerce Daily Digest
Yesterday's top 5 stories in your inbox, every morning.