YouTube to prioritise original content, curb reach of re-uploaded videos on Shorts

YouTube has announced plans to prioritize original content on its Shorts platform, aiming to curb the reach of re-uploaded videos. This move is expected to impact creators and users who have been re-uploading content from other platforms. The decision is seen as a strategy to promote unique and high-quality content on YouTube Shorts.

This change matters for social commerce as it may influence the way creators and brands approach content creation and distribution on YouTube Shorts. By prioritizing original content, YouTube is encouraging creators to produce unique and engaging content, which can lead to increased user engagement and potentially more effective social commerce campaigns. This shift may also impact the way brands partner with creators and allocate their social commerce budgets.