YouTube radically updates the platform: AI will search for videos, create feeds, and assist with editing

YouTube has announced a radical update to its platform, which will utilize AI to search for videos, create personalized feeds, and assist with video editing. This update aims to enhance the user experience and provide more relevant content to viewers.

The integration of AI in YouTube's platform is expected to have a significant impact on social commerce, particularly in the realm of Discovery Commerce. By providing users with more personalized and relevant content, YouTube can increase user engagement and create new opportunities for creators and advertisers to reach their target audiences.