YouTube to reduce reach of creators reposting videos on Shorts | 'This change is aligned with existing policies' | Inshorts

YouTube has announced a change to its algorithm that will reduce the reach of creators who repost their videos on Shorts, a feature that allows users to create and share short-form videos. This change is intended to align with existing policies and promote original content on the platform.

This change matters for social commerce as it may impact the way creators monetize their content on YouTube and potentially drive them to other platforms. It also highlights the importance of original content in social commerce, as platforms prioritize unique and engaging content to keep users engaged and attract advertisers.