YouTube’s creative ecosystem contributed over ₹18,000 crore to India’s GDP in 2025: Report

A report has found that YouTube's creative ecosystem contributed over ₹18,000 crore to India's GDP in 2025, highlighting the significant economic impact of the platform. This contribution is a result of the various ways in which YouTube creators monetize their content, including advertisements, sponsorships, and merchandise sales.

The report's findings are significant for social commerce as they demonstrate the potential for online platforms to drive economic growth. By providing a space for creators to produce and share content, YouTube is facilitating a range of commercial activities, from e-commerce and affiliate marketing to digital product sales. As social commerce continues to evolve, the success of YouTube's creative ecosystem in India may serve as a model for other platforms and markets.