YouTube’s creator economy adds ₹18,000 crore to India’s GDP and supports 9.6 lakh jobs in 2025

A recent report revealed that YouTube's creator economy contributed ₹18,000 crore to India's GDP and supported 9.6 lakh jobs in 2025. This significant impact is a result of the growing number of creators and their increasing earnings on the platform. The report highlights the importance of YouTube as a major driver of economic growth and job creation in India.

The growth of YouTube's creator economy in India has significant implications for social commerce. As more creators monetize their content and build their personal brands, they are likely to drive sales and promote products to their vast audiences. This, in turn, can lead to increased revenue for brands and businesses, making social commerce a crucial aspect of their marketing strategies. The report's findings underscore the potential of social commerce in India and the need for businesses to leverage platforms like YouTube to reach their target audiences.