YouTube’s India ecosystem supports 9.6 lakh jobs, adds ₹18,000 crore to GDP

YouTube's creative ecosystem in India contributed over ₹18,000 crore to the country's Gross Domestic Product (GDP) and supported over 9.6 lakh full-time equivalent jobs in 2025. This significant contribution is a result of rising creator revenues, expanding non-metro creative clusters, and growing international viewership for Indian regional-language content.

The growth of YouTube's ecosystem in India has significant implications for social commerce, as it highlights the potential for creators to monetize their content and reach a global audience. This, in turn, can drive engagement, sales, and revenue for businesses and entrepreneurs leveraging social media platforms, making social commerce a vital component of India's digital economy.