YouTube’s new Custom Feeds promise users more control over the algorithm

YouTube has introduced a new feature called Custom Feeds, which promises to give users more control over the algorithm that determines the content they see on the platform. This development is happening in South Africa, where the news was reported by Stuff South Africa.

The introduction of Custom Feeds matters for social commerce because it allows users to personalize their experience on YouTube, potentially increasing engagement and interaction with content creators and their products or services. This, in turn, could lead to more effective influencer marketing and shoppable content on the platform.