
YouTube Shopping has expanded in India, with major e-commerce players such as Amazon, Meesho, and Ajio joining the affiliate programme. This move allows creators to earn commissions by promoting products from these brands, enhancing the shopping experience on the platform.
The expansion of YouTube Shopping in India is significant for social commerce, as it provides creators with new opportunities to monetize their content and helps brands reach a wider audience. This development is expected to boost the growth of social commerce in the country, making it easier for users to discover and purchase products directly from the platform.
The Social Commerce Daily Digest
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