YouTube Shopping expands India merchant network as creator payouts soar

YouTube Shopping has expanded its merchant network in India, allowing more creators to earn money through the platform. This move comes as creator payouts on the platform have soared, indicating a growing trend of social commerce in the country. The expansion of the merchant network is expected to provide more opportunities for creators to monetize their content and connect with their audience.

The expansion of YouTube Shopping's merchant network in India is significant for social commerce as it provides a new channel for creators to earn money and for brands to reach their target audience. This move is expected to drive the growth of social commerce in India, making it an important market for companies looking to tap into the country's large and growing online consumer base.