YouTube shopping expands India merchant ecosystem as creator payouts surge 160 per cent

YouTube has expanded its merchant ecosystem in India, with creator payouts surging 160 per cent. This growth indicates a significant increase in the adoption of YouTube's shopping features among Indian merchants and creators. The expansion of the merchant ecosystem is expected to further boost the growth of social commerce in the country.

The surge in creator payouts is a testament to the growing importance of social commerce in India. As more merchants and creators join the platform, YouTube's shopping features are becoming an essential tool for businesses to reach their target audience. This trend is expected to continue, with social commerce playing a vital role in the growth of India's e-commerce market.