YouTube shopping expands India merchant ecosystem as creator payouts surge 160 per cent

YouTube has expanded its shopping features in India, leading to a 160% surge in creator payouts. This move is part of YouTube's efforts to grow its merchant ecosystem in the country, enabling more creators to monetize their content through shopping integrations.

The expansion of YouTube shopping in India is significant for social commerce as it provides creators with new avenues for earning revenue and underscores the platform's commitment to enhancing the shopping experience for users. This development is expected to further boost the growth of social commerce in India, offering more opportunities for businesses and creators to reach their audiences.