YouTube Shopping expands merchant ecosystem in India as creator payouts surge over 160%

YouTube Shopping has expanded its merchant ecosystem in India, leading to a significant surge in creator payouts, which have increased by over 160%. This development indicates a growing trend of social commerce in the country, with YouTube being a major player.

The expansion of YouTube Shopping's merchant ecosystem in India is expected to have a significant impact on social commerce in the country. With more merchants on board, creators will have access to a wider range of products to promote, leading to increased earnings and a more engaging shopping experience for consumers.