YouTube Shorts algorithm will now ‘prioritise original content’

YouTube has announced an update to its YouTube Shorts algorithm, which will now prioritize original content. This change is expected to impact the way creators produce and share content on the platform. The update aims to promote high-quality, unique content and reduce the visibility of reuploaded or low-effort videos.

This update matters for social commerce as it may lead to an increase in engagement and watch time on YouTube Shorts, making it a more attractive platform for creators and advertisers. By prioritizing original content, YouTube is encouraging creators to produce high-quality videos that can help drive sales, promote products, and build brand awareness, ultimately benefiting the social commerce ecosystem.