YouTube Shorts will prioritise original videos and reduce re-upload reach

YouTube has announced that YouTube Shorts will now prioritize original videos and reduce the reach of re-uploaded content. This change aims to promote creativity and originality on the platform. The move is expected to impact creators who rely on re-uploading content to reach a wider audience.

This change matters for social commerce as it may encourage creators to produce more original content, potentially leading to more engaging and authentic marketing campaigns. Brands may need to adapt their influencer marketing strategies to focus on original content, rather than re-uploaded videos. This shift could lead to more innovative and effective social commerce campaigns.